02 / Visual identity systemTechno Piling
Making technical expertise visible.
The brief
Give a specialist geotechnical engineering company a more recognisable and credible presence for the North American market.
My thinking
I translated stability, precision and structural force into a compact mark, a restrained palette and a geometric language inspired by built form.
The system
Logo family, colour and typography, modular graphic elements, photography treatment, communication layouts and practical brand applications.




My contributionVisual direction · brand identity · graphic system · applicationsSelected work