Connecting brand development with consistent weekly communication.

01 / Responsibilities

1. Reconceptualise the brand and develop its visual identity.
2. Create the brand catalogue, print materials and application guidelines.
3. Plan and create 2–3 social posts per week.
4. Extend the identity across catalogues, social templates, uniforms and vehicles.

02 / Process optimisation

Connect the brand guidelines with reusable layouts for recurring content and physical applications.

03 / Contribution & outcome

A coherent identity and regular communication across digital, print and operational materials.