GINA MARIN
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01 / Brand strategy and identityMorhaven

Developing a holistic retreat brand from concept to launch strategy.

Brand created from the ground up · holistic retreat concept

01 / Responsibilities

  1. Develop the positioning and launch strategy for a holistic retreat project.
  2. Create the identity from the initial concept: narrative, logo, colours, typography and visual elements.
  3. Develop brand guidelines, photography direction, editorial applications and digital concepts.

02 / Process optimisation

Establish a shared strategic and visual foundation before developing launch materials.

03 / Contribution & outcome

A complete brand foundation and communication direction for taking the retreat concept towards launch.

Morhaven brand guidelines cover in muted coastal blue
Morhaven logo concept research based on Celtic circles and the Tree of Life
Morhaven elemental icon system
Morhaven editorial poster system
Morhaven website concept shown on desktop and mobile
Morhaven primary colour palette from the brand guidelines
Colour system
Morhaven symbolic brand element library
Brand elements
Morhaven social media story templates
Digital applications
My contributionBrand identity · brand strategy · marketing direction2024